Hello, Grynns<br/>
<br/>
Sadly, it's true. Your competitors are buying followers. They did it before and they are doing it all the time. <br/>
This doesn't mean you should do it too! <br/>
Absolutely not. <br/>
<br/>
Why is it important to be able to tell if somebody has fake followers? Well, you could be wasting your time and money on followers who just don't exist.<br/>
They won't provide quality engagement. They won't build brand loyalty. And most important, they won't convert and bring you money! <br/>
<br/>
Many marketers and everyday people judge an Instagram user's influence base on the number of his or her followers. So, here is a step-by-step process to check the quality of an individual's account, or a brand's account, in order to judge whether their followers are real or bought. <br/>
<br/>
<strong>1. Engagement rate</strong> <br/>
<br/>
The engagement rate is calculated from the total number of likes, comments and followers. <br/>
<br/>
The average likes and comments rates are as follows:<br/>
<br/>
<strong> < 1,000 followers</strong> <br/>
Average like rate: 8.03%<br/>
Average comments rate: 0.56% <br/>
<br/>
<strong> 1,000-10,000 followers</strong> <br/>
Average like rate: 4.04%<br/>
Average comments rate: 0.27%<br/>
<br/>
<strong> 10,000-100k followers </strong>
<br/>
Average like rate: 2.37%
<br/>
Average comments rate: 0.14%
<br/>
<br/>
<strong> 100k-1M followers </strong>
<br/>
Average like rate: 1.78%
<br/>
Average comments rate: 0.09% <br/>
<br/>
<strong>1M-10M followers</strong>
<br/>
Average like rate: 1.66%
<br/>
Average comments rate: 0.06%<br/>
<br/>
To calculate a reasonably accurate engagement rate, take the average amount of total likes + comments for somebody's past 10 photos, divide that by their number of followers, then multiply that number by 100. This is the engagement rate your competitor has. Simple!
<br/>
<br/>
So, if you find an Instagram account with 30,000 followers and 100 likes per photo, you can be pretty sure something is not right.
<br/>
<br/>
<strong> 2. Quality of followers and engagement </strong>
<br/>
<br/>
Make random checks on the people who follow or like your competitors.
<br/>
<br/>
It will be easy for you to spot bots:<br/>
They are private<br/>
They have posted a few photos<br/>
Their usernames look like gibberish<br/>
<br/>
Now that you know how to spot a fake account and how to check your competitors' followers, you can start growing your base of real and engaged followers on Instagram! <br/>
<br/>
The thing is, you have to do it the right way. Sorry, gorgeous, but the shady methods of the past (follow/unfollow and buying followers and likes) are ancient history. You now have to work really hard for each and every new follower.<br/>
<br/>
And here is River Team, happy to work on your behalf and help you with the hardest part - <strong> your engagement rate.</strong> <br/>
<br/>
Try River Team for FREE for 7 days! Sign up now: https://superiver.com/go/river. No credit card required. <br/>
<br/>
<br/>All best,<br/>Asia<br/><br/><table>
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<span style="font-size: 14px; font-family: 'arial';">Asia Zukowska</span>
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